A couple of weeks ago, photographer Paula Stauffer sent over a fashion shoot for me to consider for publication here on the blog. I was instantly smitten with the bold, brilliant colors and fresh, light-drenched images, and couldn't wait to share with you guys. The shoot was for clothing line The House of Perna, an independent womenswear label based in Miami and New York with a commitment to producing all of their garments here in the USA.
I asked Paula to share some details about her inspiration for the shoot and its lighthearted, summery vibe. "For this specific shoot, I wanted to focus on the color of the clothes combined with the environment that inspired them. I choose Florida's Hollywood Beach boardwalk to showcase a fun, stylish environment that would accentuate the bold patterns and prints of the clothing. Also, the models were very young and vibrant and I felt this location fit them perfectly. Who doesn't love a girl on the beach? This shoot was a wonderful experience for me. It allowed me to work with a nice group of creatives and showcase a different style of Miami area fashion."
I also asked Paula to tell me a little bit about her photography business and the mission behind it. "I started my photography business over four years ago, beginning with photographing landscape, and then moving onto moving subjects," she said. "I want to always create a fun environment that is bright and evokes emotion. I also try and take photographs that create memories and are more lifestyle based than posed." As for her commercial fashion shoots like this one, she says that she focuses on showcasing the unique quality of the clothing style and the brand itself. "I also keep my photography style in mind when posing the models, so they have more of a relaxed feel. My goal with my images is to allow the audience to connect with the models and locations through the way I showcase color and perspective."
Thank you Paula for sharing this beautifully sun-kissed shoot with Bubby and Bean's readers! It makes me want to hop the next plane down to Miami (with a suitcase full of vibrant beachwear). You guys can check out more of Paula's work on her website. You can also find her on Facebook, Twitter, Instagram, and Pinterest.
Shoot Credits: Photography by Paula Stauffer, Styling by Amanda Perna, Clothing by The House of Perna, Modeling by Whitney Sharpe and Kelly Francis Sokol